If you’ve ever dreamed of shopping in Seoul or slurping noodles in Myeongdong, you’re in luck—because the ultimate K-experience has just arrived in Singapore! FairPrice Group (FPG) is officially launching Singapore’s very first LOTTE Mart Express store-in-store at FairPrice Xtra VivoCity in May 2025, and it’s bringing the full Korean vibe with it.

 

This exciting new concept is the latest chapter in FPG’s partnership with South Korea’s retail giant, LOTTE Retail. First announced in August 2024, the collaboration aims to introduce Singaporeans to the very best of Korean food and culture—without the plane ticket.

Step inside the new LOTTE Mart Express and you’ll find over 180 exclusive products from top Korean brands like Good Today and Yorihada, available only at FairPrice. Whether you’re stocking up on your favourite Korean snacks or exploring new pantry staples, your grocery list is about to get a serious K-drama-worthy glow-up.

 

But it’s not just about shopping—it’s about the experience. Right in-store, there’s a DIY noodle station where you can cook up instant noodles from brands like Nongshim and Samyang, then customise your bowl with toppings galore. Eggs? Yes. Cheese? Of course. Mushrooms, fresh milk, spicy sauces? You bet. It’s your noodle bowl, your way.

 

Craving something heartier? Head over to the Yorihada Kitchen, which dishes out Korean street food favourites like crispy dakgangjeong (Korean fried chicken), fiery tteokbokki, and warm eomuk (fish cake skewers). Every bite is curated to deliver that authentic, comforting flavour of a Korean night market.

And because no K-experience is complete without a dose of fun, LOTTE Mart Express also features a K-style photobooth. Snap cute photos with themed props and live your best K-pop fantasy right in the middle of your grocery run. Oh, and don’t forget the gachapon machine! With a minimum spend of $30 at LOTTE Mart Express, you’ll receive a token to try your luck at winning some adorably quirky prizes. Just flash your receipt at the Customer Service counter to redeem.

 

 

This launch is a major milestone in FPG’s mission to make FairPrice Xtra a destination, not just a supermarket. And if you’re not near VivoCity? No worries—selected LOTTE items are now stocked at 104 FairPrice Supermarkets, Finest, and Xtra stores islandwide, so everyone can enjoy a little slice of Korea, wherever they are.

 

Grab your chopsticks, charge your phone for selfies, and prepare your taste buds—because Korea just landed in your neighborhood.