Sisley Choi named BMF The Aesthetics People’s celebrity ambassador for 2024
BMF The Aesthetics People, a leading name in Singapore’s beauty industry with over 40 years of experience, continues to elevate its brand with the appointment of Sisley Choi as their celebrity ambassador for 2024. This partnership will extend across Singapore, Hong Kong, and Malaysia, marking a significant milestone for both the brand and the actress. Sisley Choi, a celebrated Hong Kong actress, is renowned for her dedication to her craft and is the embodiment of BMF’s core values. At 33, she represents the modern woman who is bold, resilient, and fearless—a perfect match for BMF’s ethos.
Sisley Choi’s rise to fame began in 2014 with her debut in the drama “Overachievers,” just a year after earning the title of first runner-up in Miss Hong Kong 2013. She gained widespread recognition for her role as “Dino” in “Legal Mavericks” (2017) and its sequel in 2020, where her performance earned her the Best Actress award at the 2020 TVB Anniversary Awards. Her journey in the entertainment industry reflects her determination and ability to overcome challenges, traits that resonate deeply with BMF’s commitment to excellence.
“Choosing Sisley Choi as our brand ambassador is akin to finding the brightest star in the night sky—you are drawn to her star quality and presence,” said Ms. Amy Quek, CEO of BMF. “We value how Sisley embodies characteristics of the modern woman who reflects the core values of BMF. Sisley is bold in her choice to play many different roles in her acting career; she demonstrated resilience and might to surmount the challenging conditions and gruelling hours on sets and remained fearless against the sensationalist environment of the Hong Kong entertainment industry,” she added.
Sisley Choi herself expressed her excitement about this new role: “I am immensely proud and honoured that BMF The Aesthetics People has appointed me as a brand ambassador for the first time in my career. This year marks my tenth year in showbiz, and I am filled with utmost joy to celebrate a milestone with the start of a new one!” Sisley further shared her personal experience with BMF, particularly with their Cristal Pro Sculpt System, stating, “Cristal Pro Sculpt System helped me achieve my desired figure, and I can confidently say that I look better than ever. I am certainly impressed with the treatment, and now, I am on a mission to share the Cristal Pro Sculpt System with ladies who want to look their best!” 
The Cristal Pro Sculpt System, which Sisley will be promoting, represents the latest advancement in cryolipolysis technology. It offers a revolutionary approach to body sculpting with features such as a Cryosculpt Diffusion System, which ensures a 360° distribution of cold for even chilling of the treated area, and Soft Comfort Technology, which enhances patient comfort throughout the treatment. The system is designed to deliver visible results within weeks, making it a popular choice among those seeking non-invasive, pain-free fat reduction solutions.
BMF The Aesthetics People takes pride in offering cutting-edge technology to its clients, reinforcing its reputation as a holistic wellness centre that prioritises safety, professionalism, and results. Sisley Choi’s partnership with BMF is set to inspire women to embrace self-care and trust BMF to help them achieve their ideal face and body image.
To find out more about Cristal Pro Sculpt System, visit BMF The Aesthetics People’s website here.
